Marketing Assignment Example | Topics and Well Written Essays - 3750 words

Marketing - Assignment Example The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports and others. (Bplans, 2010). Treatments on body and face using the best products such as Pevonia’s Anti Free Radical Treatment a...... Turnover will be a major consideration in formulating which marketing strategies to be used. Their type and their numbers are also equally important so as to bring a variety of the products to fit in the various types of customers. It will target potential clients both male and female within ten mile radius within our location at a busy plaza in the city. Both individual employees/self employed and non employed employees are also placed in the plan. In order to acquire clients, the spas will implement a very aggressive marketing and networking in the business community through advertising in the media and going to the business premises to carry out presentations, followed by offering the best services in the health spa business. Skilled therapists and trainers include the personnel. Their prices are also competitive in the area so will give a better financial advantage. Pricing approach includes; penetration pricing, promotional pricing and premium pricing. Penetration pricing is nor mally put first and includes setting the prices very low to gain market share. Promotional pricing comes in order to enable the business to buy for long term. Premium pricing will be used lastly which involves setting a very high price of the unique product to gain competitive advantage from the other competitors in the market. Social sites like face book, twitter, you\tube will be of great marketing help, and also in the company’s website. Sales promotion using short term incentives to encourage business to respond and undertake some activity and personal contact between Bodywise Health spa and prospective business clients through face to face meetings and tele-marketing will help maintain they spas competitive edge. The success of the business is

Quantitative Methods Portfolio Assignment Example | Topics and Well Written Essays - 2500 words

Quantitative Methods Portfolio - Assignment Example Quantitative research studies involve collection of data from a given sample. The data is usually numerical or one that can be coded (Myers, Well, & Lorch, 2010). Quantitative research approach uses either primary or secondary data. Primary data is obtained from participants through interviews, questionnaires, and observations whereas the secondary data is obtained from secondary sources such as journal articles, websites, and books (Pedhazur & Schmelkin, 2013). This research will employ questionnaires to collect primary data for the purposes of achieving its main aim. There are different statistical applications or techniques for analyzing numerical data. SPSS is one of the statistical applications used in conducting data analysis. SPSS is a software package that analyzes different numerical data (Miller & Acton, 2009). SPSS is useful in predicting with confidence what is likely to happen based on the numerical information collected (Mitchell & Jolley, 2012). This research study wil l employ SPSS to analyze the numerical data with an aim of understanding and predicting the perceptions and behaviors of tourists. In doing SPSS, there is need to code the primary data especially in cases where the data provided options that are qualitative (Myers, Well, & Lorch, 2010). ... Frequency also refers to the number of times a given question is answered (Creswell, 2013). In this research study, the SPSS software will be used in obtaining the number of responses to a given question. For instance, if a question asks for a â€Å"yes† or â€Å"no† answers, the frequency will identify how many respondents agree with the question as opposed to the number of respondents that disagree with the question (Myers, Well, & Lorch, 2010). Frequency in this study will be used to understand the perceptions of tourists. The other concept is cross tabulation. Cross tabulation is a statistical process that aims at providing a summary of a given set of data or results; hence, developing a contingency table (Miller & Acton, 2009). This study will use cross-tabulation to summarize the frequencies and develop a table for better illustration. Lastly, this study will employ t-test. A t-test is a statistical technique for testing whether the means of two samples are signif icantly different based on the assumption that the sample statistics follow a student’s-t distribution when the hypothesis is tested (Pedhazur & Schmelkin, 2013). In this respect, t-test is used to identify whether samples are different. This study will use the t-test to compare the means of various pairs of the data such as gender versus the income, gender versus the origin, and gender versus age amongst others. List of References Creswell, J. W., 2013, Research design: Qualitative, quantitative, and mixed methods approaches. Sage Publications, Incorporated. Miller, R., & Acton, C., 2009, SPSS for social scientists. Palgrave Macmillan. Mitchell, M. L., & Jolley, J. M., 2012, Research design explained. CengageBrain. com Myers, J. L., Well, A. D., & Lorch, R. F., 2010, Research